I am presenting to the CEO and two VPs of Omniture tomorrow. Presenting to executives is very different than presenting to a fellow Internet marketer or to other audiences. The wins and the losses are usually bigger. Because of the kind of power they have, they can say “Yes” to a lot of money, or they can say “No” and then you have no money.

I know a VP of a large company and I asked him (in the bathroom of all places, or his “second sales office” as he referred to it) what he would recommend I should keep in mind while presenting.  Here are some of those things:

• Answer the question: How can I make money?
• Provide a plan for implementation
• Keep it simple. Talk in a way that someone can understand it without knowing all the details
• Don’t be a Jacka**. No one likes it when someone talks down to them, especially executives.
• Be confident. Delivering with confidence will increase your credibility
• Don’t present something you don’t have the answers to. If they start asking questions then you better have answers

So, with that in mind, here it goes…

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