In the Olympics, the time between first and second place in the sprinting events is measured in milliseconds. Not so for search results I’m afraid.

I looked at the AOL user data that was release a while ago and here are the percentage of clicks that each position gets:

       Share of Clicks
1st       42.30%
2nd      11.92%
3rd       8.44%
4th       6.03%
5th       4.86%
6th       3.99%
7th       3.37%
8th       2.98%
9th       2.83%
10th     2.97%
11th     0.66%
12th     0.56%
13th     0.52%
14th     0.48%
15th     0.47%
16th     0.39%
17th     0.36%
18th     0.34%
19th     0.32%
20th     0.30%

When it comes to organic search results, the distance between first and second is huge. If you don’t have first place, then you’ll need first, second, third, fourth, and fifth place to make up for it.

This entry was posted on Tuesday, November 28th, 2006 and is filed under Whatever, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.