Comments on: SEO Growth Rate http://www.willeitner.org/2006/09/22/seo-growth-rate/?tid=commentsrss2feed Internet Marketing Insights Sun, 20 May 2012 11:26:25 +0000 http://wordpress.org/?v=2.0.4 by: Mike Ebert http://www.willeitner.org/2006/09/22/seo-growth-rate/#comment-2?tid=commentsrss2feed Thu, 28 Sep 2006 02:44:02 +0000 http://www.willeitner.org/2006/09/22/seo-growth-rate/#comment-2?tid=commentsrss2feed I personally believe (without any data to back up my opinion at this point) that the two reasons the Internet marketing industry hasn't grown faster are: first, there is a shortage of trained personnel. Hiring is a major problem for Internet marketing firms. Second, the Marketing Sherpa annual report summary mentioned that all the growth was account/budget growth. It might be that there is a rate of adoption by new companies that is keeping growth slow - the people who aren't doing Internet marketing don't get it yet. With 28% of large B2B firms (not to mention all the B2C and mom-and-pop shops) under-marketed and a ROI of 70%, the industry may just be catching its breath before another significant run-up. I personally believe (without any data to back up my opinion at this point) that the two reasons the Internet marketing industry hasn’t grown faster are: first, there is a shortage of trained personnel. Hiring is a major problem for Internet marketing firms. Second, the Marketing Sherpa annual report summary mentioned that all the growth was account/budget growth. It might be that there is a rate of adoption by new companies that is keeping growth slow - the people who aren’t doing Internet marketing don’t get it yet.

With 28% of large B2B firms (not to mention all the B2C and mom-and-pop shops) under-marketed and a ROI of 70%, the industry may just be catching its breath before another significant run-up.

]]>